2 min read
Let’s face it...the publishing job market in 2020 was tough. While much of that can be attributed to the pandemic it’s clear that the COVID-19 shutdown has sped up changes that were already taking place in publishing. Working from home, at least some of the time, looks likely to become the norm whilst automation will transform many roles and make some obsolete.
You can’t predict the changes that the next few years will bring but you can identify the most valuable skills gaps in publishing now - many of which are on the following list.
Why? The fastest growing social networks - such as TikTok - are video based and publishers need a presence on these apps. Being able to edit and produce high quality video is a skill that most publishing companies desperately need.
Why? Publishers are hosting their own podcasts as well as spending an increasing amount of money advertising on others. Knowing how to use a programme like Audacity to produce a podcast in house will make you extremely valuable.
Why? Publishers need to create marketing materials such as flyers, posters, retail displays and social media graphics frequently. Working on your photoshop skills and understanding the fundamentals of good design will be useful whichever department you are in.
Why? The publishing industry currently spends a lot of money outsourcing their web development work. Whether it’s an app to accompany an online course or a static website for a new book series you can learn to create the digital products publishers need.
Why? Data allows publishers to detect trends and spot patterns that can help them sell more books. By learning data analysis you can be the person that publishers consult before they make big business decisions.
Why? Attracting customers via email, content marketing, search platforms, social media is essential for publishers. Digital marketing skills will also help you build an online presence that will bring you to the attention of employers.